Store Policy


It is our mission to provide black haircare products at an affordable price. We strive to make buying your hair products online easy as we, as two black women, know this isn't always straight forward. We understand the struggle from long searches to source black haircare products online to then being overcharged, paying ridiculous shipping or buying from people who don't have your best interests at heart. This is why our site and customer service are of utmost importance to us. 

Our customer service comes in the form of the contact us form and other methods such as by email or through social media. Feel free to get in touch!

We also have a chat box in the bottom right corner. But please note this site is ran by a small number of people and therefore we can only promise to get back to you as soon as possible. 


Who are we?

We are type4, a supplier of black hair care products. 

Our ultimate goal is to make your shopping experience pleasant, simple and most of all safe. Please ensure when you shop with us that the site you are using is legitimate (url: ). We can only respond to issues that take place on this site. 

The following policies will explain to you how and why we collect and use your personal information. 

Information we collect:

  • Your name, password and email address

  • Date of Birth

  • Billing address

  • Delivery addresses

  • Payment details although we will not see your full card information

  • Purchase details 

  • IP addresses

  • Cookie ID

  • Browsing data 

  • If you contact us a record of the correspondence may be stored 

  • New and existing account holders will also need to provide a password 

Where your data is collected:

  • Through purchasing a product

  • Through creating an account

  • Through signing up for our mailing list 

  • Through contacting our chat box

  • Certain information will be gathered when you access the site for analytics

How will your data be used:

  • Your data will be stored upon creating an account. Your data such as names, email addresses, delivery addresses, card details etc. can be stored and remembered to make checkout easier upon your next purchase. 

  • Your email address will also be used to email you with updates about the site and product stock. You will be able to opt out or unsubscribe from these emails. 

  • Third party couriers will be used to deliver your parcels. They will not use your data in any way other than for the reasons we instruct them to do so (a.k.a to get your products to you!) 

  • Your details will be used to take payment and deliver your products, therefore collecting this information is a legitimate procedure taken by the business. 

  • Contact details will also be used to respond to questions, queries and concerns. 

  • Contact details will be used to notify you about changes to our service. 

  • Data may be used for third parties to create site analytics.

  • Collecting information also ensure that your account is secure. 

  • All in all, collecting information allows us to optimise our marketing, services, product offering and relationship with you. 


Data such as IP address, operating system and browser type may be collected to produce analytics reports. This is purely statistical data about users' browsing patterns and does not identify individuals. 


Who will have access to my details

  • Type4 is powered by Wix and therefore your details will be stored on their secure database.

  • Type4 utilises google analytics which means they may have access to information that can tell us about how often people use our site and where they go on type4. But, you will not be identified by name. 

  • Members of staff behind the website will have access to this data however, it will not be necessary for them to access your personal information and therefore this should not happen. 

  • If we sell or buy business assets, personal data may be disclosed to the prospective buyer or seller. 

  • If at any time we are required to share personal data to comply with legal obligations, to enforce or apply our terms or to protect the rights, property or safety of type4 and our customers, we will do so. This includes for protection against fraud. 

Do I have to provide my details 

Yes, if you would like to shop on Type4. Though, you do not have to create an account upon purchasing. You can also unsubscribe from receiving emails at any time. If you do not want to comply, you cannot use our site. 

Children under the age of 13

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are under 13, please do not provide any information on this website.  

Getting in touch

When you contact us, we will use your details to respond to your message or query and store our communications for any future correspondence. We will not use your email address to send any unsolicited message or share/sell it. 

Social Media 

By interacting with us on social media, whether it be liking, retweeting, commenting etc., you agree to our interaction with you. The information that may be collected from you preceding these interactions may be and are not limited to your name, your user profile, your age, your preferences, choices and viewpoints regarding the subject matter in question and any other relevant media involved in the interaction.


Interactions may also involve you submitting media or other personal information to us. These will only be used if you consent to us doing so. 

Please let us know if you wish to halt our social media interactions with you by contacting us. 


We are committed to ensuring you are safe whilst shopping on type4. This site is powered by Wix who run a payment service which complies with Payment Card Industry Data Security Standards (PCI DSS). This is the highest information security standard for companies that accept card payments and provides privacy and confidentiality of the card user data.  Find out more here.

Hopefully this gives you peace of mind when shopping with us!

Future changes to the Privacy Policy   

We may make changes and updates to this privacy policy in the future. These may be to reflect changes on type4 or to satisfy legal requirements. We will provide notice when this has been done in keeping with your right to be to up to date with the current privacy policies of type4. All changes will take effect once they have been posted to the site and it will be assumed that you accept these changes by your use of type4. Last updated: 20/06/2020. 

Disputes or concerns 

If you have any issues with our privacy policy, you should contact us first. We will then look into this further. 

You have the right to request a copy of the details we hold about you. 

You have the right to ask us not to use your information. You can do this by unsubscribing or contact us for further inquiries. 

Contact us here:

We hope that you are satisfied with the way we handle your data! 


The contract between you and us

When you come to our site, you will find a range of products that you can add to your cart and proceed to buy. Our order process allows you to review your cart at multiple stages, so please ensure your order is correct before submitting. Once you confirm your order, you will not be able to make changes.

Items are subject to availability and the delay between you clicking order and when it is processed on our end means changes in stock can occur before your order is confirmed. If this occurs you will be notified and refunded. 

We reserve the right to refuse an order if an item is out of stock or unavailable, if we are unable to authorise payment, if there is an error pertaining to pricing and promotions or if there is fraudulent behaviour suspected. 

If something of this nature occurs, we will notify you by email and you will be refunded. 

Ordering from type4

When you place an order, you will receive a confirmation email but this does not constitute acceptance by us. This will only happen once you receive your dispatch email. Please make sure that the details of your order are correct before confirming on your end as there is a high chance there will be nothing we can do after this stage. In the event you do not receive a confirmation email, please contact us on


If you wish to create an account with us, it is your responsibility to maintain the confidentiality of your username and password and you will also be responsible for all activities carried out under your account. We are not responsible for losses suffered by you where your password or username is used by someone else unless it is due to our negligence. Please notify us immediately is this happens. 

Information provided about the products is purely for educational and information purposes only. Please do not take these statements as any form of diagnosis, cure, treatment or prevention to issues, illnesses or diseases. Consult these matters with your doctor. 

Please ensure you read product ingredients before purchasing. Ingredients will be listed or photographed for your review upon buying a product therefore we will not be responsible for any allergic reactions, health implications or other negative experiences you may have with the product. Again, please ensure to read ingredients, particularly if the product is new to you. 

Instances we are not responsible for:

  • Losses not caused by our breach 

  • In-direct losses by situations that are unforeseeable by you and us such as loss of profits, or loss of opportunity

  • Failure to provide the website or meet our obligations when failure is down to events beyond our control such as but not limited to acts of God, terrorist activity, war, civil disturbance, riot, storm, flood, fire and nuclear accidents.

Using type4

When you use type4, you are agreeing that you will not:

  • Use the website in a way that would cause damage, interruptions or impair the site in any way. 

  • Use the site in a way that would damage the image and name of type4.

  • Use the site for criminal, fraudulent or illegal activity or in a way that would cause a third party harm or distress.

  • Access or attempt to access other users' accounts or attempt to penetrate the sites security measures.

  • Not use the website for any reasons other than for your personal use. 

We reserve the right to suspend or restrict any users or terminate accounts that we suspect may be fraudulent or have ill intentions. This may lead to further action if we deem this necessary

Products on our website

Images on the site are representative of the product and therefore we cannot guarantee the product you receive will resemble images perfectly. 

We take care in ensuring all product details and descriptions are correct but reserve the right to refuse orders when information has been mis-published, including without limitation prices and promotions. Prices may also change from time to time however if your item has been dispatched, this will not affect you. 

Prices on the site are applicable only to products sold through this site and not through other sources. The price of the items shown does not include delivery. This charge will be given to you at checkout or can also be found through the delivery and returns page. 

Whilst we take care in ensuring content on our site is accurate, there may be some errors and inaccuracies. We reserve the right to correct these errors and to change and update information at any time without prior notice. If this affects an order you have placed, you will be informed by email. Following on from this, we reserve the right to not fulfil any orders that you have placed based on errors and inaccuracies on the site. 


Any payment information used on this site must be your own and you confirm this through registering and purchasing through type4. Fraud will be reported to the relevant authorities. If the issuer of your card refuses to authorise payment, we will not accept your order and we will not be responsible for any delays in your receiving of the product. We are not obliged to disclose reasons for refusal. 

We are not responsible for your card being charged by the issuer or your bank as a result of our processing of your card payment in accordance with your order. 

All items ordered will remain our property until we receive full payment from you. 

Disputes or concerns

If you have any concerns please do not hesitate to get in touch. Any disputes, legal or otherwise, must take place within the United Kingdom. 


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